Linda, who asked me to make a version of my Rustic WordPress theme without the trees, thought Rustic would be good for her BBQ sauce business website: Mississippi HEAT Habanero BBQ Sauce. Later, Linda contacted me after struggling with her website saying, “I’m not yet ready to cry Uncle but…” and asked if I would help make a custom version of Rustic for her business. I agreed. She said she liked the Jack Daniels site style, so I took my inspiration from them. I followed their lead with the layout and overall look, then worked with Linda step by step to build the site. By now I realized that I wasn’t customizing Rustic anymore, but was building a site from scratch! This was good because I had worked on Rustic enough and needed to build my portfolio, plus I had a chance to help a “Mom and Pop” business. It took two weeks to finish and we are happy with the result: A custom WordPress website, and a great experience cooperating with a client to reach a goal. Now Linda and her husband Ted can take control of their new website, changing it however they wish, because it’s WordPress. WordPress is a great platform for small businesses and for web designers like me. At the end of the day, the custom WordPress site is a custom WordPress theme: A neat little package you plug into WordPress and it works like a charm!